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Smirnoff: St. Patty

Date

Nov 2025

Description

Smirnoff celebrates St. Patrick’s Day with a commercial spot focusing on seasonal cocktail preparation. The project, created in collaboration with 72andSunny NY, highlights the brand’s Kissed Caramel vodka integrated into themed beverage recipes alongside hard apple cider and fresh ingredients. The film utilizes live-action technique to capture the assembly of holiday-centric drinks within a festive, decorated kitchen environment. Sound design and music composition for the project were managed by MAS-Music and Strategy.

Style

Horizontal, Commercial, Warm

Event

St. Patrick's Day

Background

Kitchen

Context

TVC / TV Commercial

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