Smirnoff: Raspberry UK
Brand
Date
Apr 2024
Description
Smirnoff showcases its Raspberry variant in this UK campaign, focusing on the sensory preparation and social experience of a lemonade spritz. The production leans into a vibrant, sun-drenched aesthetic to highlight the product within an energetic outdoor gathering. Utilizing live-action technique and natural light, the commercial emphasizes textures through macro shots of ice, fresh raspberries, and lime. The visual rhythm is supported by dynamic editing that balances product-focused close-ups with candid moments of social interaction.
Style
Horizontal, Commercial, Warm, Golden Hour
Techniques
Natural light
Industries
Color
Pure White
Crimson
Background
Rooftop
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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