Smirnoff: Pride Punch 15
Brand
Date
Nov 2025
Description
Smirnoff leans into festive, communal celebration with this 15-second commercial for Pride Punch. The spot captures a group preparing a signature cocktail, showcasing the assembly of grapefruit juice, soda, and vodka within a vibrant, sun-drenched outdoor setting. Produced by creative agency 72andSunny NY, the film utilises a saturated color palette and warm, live-action techniques to emphasize the inclusive, social atmosphere of the brand's gathering. Music by MAS-Music and Strategy provides a rhythmic backdrop to the sequence.
Style
Horizontal, Commercial, Saturated, Warm
Industries
Event
Pride
Color
Crimson
Lemon
Royal Blue
Background
Garden
Context
TVC / TV Commercial
Associated creatives
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