Smirnoff: Play DC

Nov 2022

Smirnoff presents Play DC, a campaign exploring the evolution of nightlife culture through a series of cinematic vignettes. Produced by Love Song, the project transports viewers through distinct decades of social interaction. The film utilizes archival film textures and analogue film techniques to recreate the atmosphere of various eras. Starting with black-and-white 1950s living room scenes, the narrative shifts into vibrant, retro-inspired club environments that draw on nostalgic visual cues. Techniques such as 16mm cinematography and period-specific wardrobe details anchor the production, focusing on the movement and social energy of diverse casts. The work leans into a documentary-style aesthetic to highlight the history of communal nightlife.

Horizontal, Cinematic, 1990s, Nostalgic

Analogue / film, Super 8 / 16mm

Living Room

Advertising Campaign, Brand Film / Corporate Video