Smirnoff: Momosa
Brand
Date
Nov 2025
Description
Smirnoff leans into brunch culture with the Momosa commercial, a guide to mixing a grapefruit cocktail featuring Ruby Red Grapefruit vodka. Developed by agency 72andSunny NY, the project uses live-action techniques to capture the preparation of the drink alongside sparkling wine and fresh juice. The spot features a clean kitchen interior, utilizing natural light to accentuate the vibrant hues of the ingredients. The visual aesthetic is warm, focusing on the presentation of the finished cocktail as it is poured and garnished. Music for the commercial was provided by MAS-Music and Strategy.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Event
Mother's Day
Color
Burnt Orange
Pure White
Navy
Background
Kitchen
Context
Advertising Campaign, Social Media / Short Form Video
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