Smirnoff: Kentucky Derby
Brand
Date
Dec 2025
Description
Smirnoff leans into the traditions of the Kentucky Derby with this commercial campaign, focusing on the preparation of a signature vodka cocktail. The film documents the build, highlighting the use of copper mugs, ginger beer, lime, and mint. Developed by agency 72andSunny LA, the live-action technique uses clean, bright framing to emphasize the beverage assembly. The production features a soundscape and musical direction provided by MAS-Music and Strategy.
Style
Horizontal, Commercial, Clean
Industries
Event
Kentucky Derby
Color
Pure White
Crimson
Context
TVC / TV Commercial
Associated creatives
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