Smirnoff: Kentucky Derby

Brand

Date

Nov 2025

Description

Smirnoff marks the Kentucky Derby with a focus on the craft of the cocktail, centering the preparation of the Kentucky Mint Mule. The commercial film highlights the process through close-up shots of beverage assembly, featuring the specific pour of spirits, citrus, and ginger beer into frosted copper mugs. Developed by 72andSunny NY, the film pivots from the mixology details to a festive social setting, depicting guests in Derby-appropriate attire and floral headpieces. The visual execution employs live-action technique and bright natural lighting to maintain a clean aesthetic, while a dedicated audio score provided by MAS-Music and Strategy rounds out the commercial production.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Alcoholic Beverages

Color

Pure White

Bronze

Crimson

Background

Garden