Smirnoff: Infamous

Mar 2021

Smirnoff’s 'Infamous' campaign takes a cinematic approach to brand storytelling, grounding the narrative in a gritty, historical aesthetic. The film follows a high-stakes pursuit through a dimly lit, atmospheric train station and a secretive underground distillery. Produced with an emphasis on live-action technique, the project utilizes high-contrast low-key lighting and deep shadows to establish a sense of period-accurate tension. 72andSunny New York directed the creative vision, while Wave Studios NY provided the sound design that anchors the film’s moody tone.

Horizontal, Action, Cinematic, Moody

TVC / TV Commercial