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Smirnoff: #HangOutFromHome

Date

Jul 2021

Description

Smirnoff leans into summer leisure with its #HangOutFromHome commercial, a vibrant campaign capturing the spirit of backyard socialization. The spot frames a series of casual gatherings, highlighting group interaction through dynamic camera movements and a warm aesthetic defined by golden hour lighting. Developed by agency 72andSunny New York and produced by Imposter, the film presents a relatable look at outdoor festivities. The live-action technique emphasizes natural interaction and play, anchoring the brand within the context of at-home entertainment and seasonal celebration.

Style

Horizontal, Commercial, Minimalist, Golden Hour

Color
Royal Blue
Pure White
Crimson
Background

Park

Context

TVC / TV Commercial

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