Smirnoff: Come On In - Brand Anthem 60
Brand
Date
Dec 2025
Description
Smirnoff’s 60-second brand anthem, produced by Stept Studios, captures vibrant nightlife and social connection through a series of dynamic urban celebrations. The film leans into atmospheric club interiors and candid street moments to emphasize community. Featuring drag performers and diverse groups, the production utilizes slow motion and fluid camera movement to heighten the energy of the festivities. The narrative relies on a contemporary, live-action technique, punctuated by neon lighting and rich color grading to build a cinematic aesthetic across the full-length brand spot.
Style
Horizontal, Action, Cinematic
Techniques
Slow motion
Industries
Context
TVC / TV Commercial, Brand Film / Corporate Video
Associated creatives
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