Smirnoff: Come On In - Atlanta
Brand
Date
Dec 2025
Description
Smirnoff leans into local community culture with this film, Come On In - Atlanta. The project documents the city's roller skating scene, capturing the movement of skaters across indoor rink environments defined by neon signs and club-inspired ambient light. Utilizing live-action technique coupled with focused VFX from LOCKT, the piece maintains a steady, rhythmic pacing. The visual language favors a warm cinematic aesthetic, grounding the project in the energy of Atlanta's nightlife venues while highlighting personal expression on the rink.
Style
Vertical, Action, Cinematic, Warm
Techniques
VFX / visual effects
Industries
Color
Jet Black
Crimson
Navy
Background
Sports Venue
Context
Brand Film / Corporate Video
Associated creatives
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