Smirnoff: Come On In - Atlanta
Brand
Date
Dec 2025
Description
Smirnoff brings its 'Come On In' campaign to Atlanta, focusing on the city's vibrant roller skating culture. Produced by Stept Studios, this live-action video highlights the sense of community found within the local roller rink scene. Utilizing cinematic, warm-toned visuals, the production captures candid moments of friends gathering and skaters in motion. The aesthetic leans into a nostalgic, analogue film texture, juxtaposing neon-lit interiors with atmospheric exterior shots to anchor the project in the energy of the venue.
Style
Horizontal, Cinematic, Warm
Techniques
Analogue / film
Industries
Color
Jet Black
Crimson
Pure White
Background
Sports Venue
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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