Smirnoff: Come On In
Brand
Date
Sep 2022
Description
Smirnoff leans into local skating culture with 'Come On In,' a film production that captures the nightlife and communal energy of Atlanta’s indoor skating scene. Produced by Stept Studios, the project uses live-action technique and cinematic framing to bridge the gap between high-energy movement and intimate portraiture. The edit balances fast-paced action sequences with slow motion, emphasising the atmospheric lighting of the rink. By focusing on candid interactions within the venue, the project documents a specific subculture through a lens of connection and movement.
Style
Horizontal, Action, Cinematic
Techniques
Slow motion
Industries
Background
Sports Venue
Context
TVC / TV Commercial
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