Slowear’s Spring/Summer 2024 campaign, captured by photographer Nadia Moro, explores a juxtaposition between refined Italian tailoring and rugged alpine environments. The series features models Alberto Perazzolo and George Alsford positioned against stark mountain summits, blending elevated menswear staples like blazers and trousers with functional mountaineering gear such as climbing ropes and hiking boots.
The campaign imagery utilizes natural light to highlight textures across the collection’s powder blue, beige, and camel color palette. Casting directors Caterina Matteucci and Mattia Marazzi emphasize a dynamic interaction between the subjects, balancing editorial sensibilities with candid moments in an outdoor setting.
