Brown suede jacket draped over a rattan chair in front of a dark console table against a teal wall.

Man standing by a window holding fruit and a woman seated in a chair holding a glass of juice inside a rustic interior for Slowear SS26

Model standing by a swimming pool wearing a mauve top and dark bottoms in Slowear SS26 campaign photography

Man wearing sunglasses and houndstooth blazer drinks from a patterned glass on a scenic balcony overlooking the sea.

Dark brown woven leather tote bag hanging on a blue and white striped deck chair with a white towel

A pair of tan suede penny loafers resting on a textured fabric upholstered sofa surface.

A man seated in a wicker armchair on a terrace, holding a magazine and wearing a dark blazer over a light blue sweater.

Woman in cream sleeveless top and brown trousers smiling while leaning on a wooden table indoors with another person in foreground

Striped shirt draped over a metal patio chair on a sunlit terrace with a table and sea view in the background.

Orange slingback heels balanced on a balcony railing overlooking a calm blue ocean under a clear sky

A man and a woman lounging on deck chairs on a sunny terrace playing cards with the ocean visible in the background.

Man reading a book and woman holding a glass seated on a bed for Slowear SS26

A man and woman relaxing in deck chairs by a scenic coastal overlook for the Slowear SS26 campaign

A man and woman relaxing on a striped beach towel outdoors in the bright sunlight, writing in a journal together.

Model seated at a round wooden table indoors holding a vintage camera, wearing a patterned brown polo shirt and dark trousers.

A man in a cream jacket painting on a canvas easel on a terrace overlooking the ocean for Slowear SS26.

Woman seated on a modern chair wearing a tweed blazer and cream skirt in a bright room with large windows

Man wearing a cream button-up jacket and trousers holding a dark bag in a hotel room

Model in beige belted dress wearing sunglasses leaning against a wall next to an arched window overlooking the sea for Slowear SS26.

A man and woman standing outdoors near docked boats along a coast, wearing brown and navy apparel for Slowear SS26.

Slowear SLOWEAR SS26 2026

About

The Slowear SS26 campaign masterfully captures the essence of refined Mediterranean living, positioning the brand as a cornerstone of timeless, elevated style. Shot with a discerning eye for materiality, the imagery leans into a soft, natural light aesthetic that accentuates the rich textures of suede, fine knitwear, and structured linen across the collection. Through the lens of photographer Gautier Pellegrin, the project unfolds as an editorial narrative that feels both intimate and aspirational, favoring candid, sun-drenched moments over static poses. Creative direction by Francesco Casarotto lends the visuals a cohesive, sophisticated rhythm, grounding the high-fashion elements within a relaxed, coastal European setting. Whether depicting quiet domestic interiors or vibrant, sea-facing terraces, the campaign relies on minimalist composition to spotlight the meticulous craftsmanship of Slowear garments. Model Tom Hughes anchors the visuals, embodying a sense of effortless composure that bridges the gap between commercial polish and authentic lifestyle portraiture. By focusing on the tactile interplay of shadow and sun-warmed surfaces, the photography elevates the wardrobe to a lifestyle, offering a transportive experience that celebrates leisure, intellectual curiosity, and the subtle elegance of modern luxury fashion. Every detail, from the choice of Mediterranean backdrops to the carefully considered color palette, reinforces the brand's commitment to quality, longevity, and a discerning, relaxed approach to seasonal dressing.