Slather
The Sun is Not Your Friend
Brand
ProjectThe Sun is Not Your Friend
Date
Jan 2025
Description
Slather’s campaign video, The Sun is Not Your Friend, captures a moody, live-action domestic scene centered on a gamer immersed in his environment. The project highlights a low-lit interior where a man in a white tank top interacts with his controller, leaning into a cinematic aesthetic that prioritizes atmospheric tension. Produced by Haven’t You Done Well with creative development from agency SICKDOGWOLFMAN, the piece utilizes a moody visual language to frame the casual gaming experience. Post-production and VFX were managed by Haven’t You Done Well and Moodlab, with original sound design provided by Production Alley.
Style
Horizontal, Cinematic, Moody
Color
Pure White
Jet Black
Background
Living Room
Context
Advertising Campaign
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