Slather: The Sun is Not Your Friend
Brand
Date
Jan 2025
Description
Slather’s campaign video, The Sun is Not Your Friend, positions the brand within the gaming lifestyle sector through a cinematic, live-action narrative. The film captures an interior scene featuring a gamer immersed in a session, set within a moody and low-lit domestic environment. The project was developed in collaboration with creative agency SICKDOGWOLFMAN, with production handled by Haven’t You Done Well. The technical execution leans into a cinematic visual style, focusing on the atmosphere of the room to underscore the intensity of the onscreen interaction.
Style
Horizontal, Cinematic, Moody
Color
Pure White
Jet Black
Background
Living Room
Context
Advertising Campaign
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