Slather’s campaign video, The Sun is Not Your Friend, positions the brand within the gaming lifestyle sector through a cinematic, live-action narrative. The film captures an interior scene featuring a gamer immersed in a session, set within a moody and low-lit domestic environment.
The project was developed in collaboration with creative agency SICKDOGWOLFMAN, with production handled by Haven’t You Done Well. The technical execution leans into a cinematic visual style, focusing on the atmosphere of the room to underscore the intensity of the onscreen interaction.
