Sky transforms the London skyline with a large-format digital out-of-home campaign situated in Piccadilly Circus. This high-contrast installation utilises the iconic curved LED billboard to display a series of promotional spots, featuring a mix of movie titles, service pricing, and dynamic brand visuals.
The project channels the scale of urban advertising, using live-action technique to integrate bright, neon-toned graphics against the historic surroundings of the city. Developed in collaboration with Sky Creative and Ocean Outdoor, the installation focuses on the intersection of telecommunications and large-scale digital display.
