Sky: Festive Football for Sky Sports
Brand
Date
Nov 2018
Description
Sky Creative developed this festive campaign to capture the energy surrounding the winter football season. The piece follows a documentary-style narrative, moving from quiet training grounds to the bustling environments of stadium pitches, gyms, and local pubs. Utilizing live-action techniques and natural light, the production emphasizes authentic, realistic framing to depict the various fans, players, and presenters involved in the sport. Sound design by ENVY and post-production by Coffee & TV US round out the sequence.
Style
Documentary, Horizontal, Action, Clean
Techniques
Natural light
Industries
Color
Navy
Pure White
Background
Street
Context
TVC / TV Commercial
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