Škoda Elroq

Be More Curious

Brand

Date

Feb 2025

Description

The 'Be More Curious' campaign for the Škoda Elroq leans into the intersection of nature and automotive innovation. Through a series of macro-focused vignettes, the spot observes precise wildlife behaviors—from foraging chipmunks to nectar-seeking hummingbirds—set against a clean studio backdrop. Developed by FCB London with production handled by Outsider Editorial, the film pairs these sharp, cinematic close-ups with the sleek aesthetic of the new EV. The project utilizes high-end VFX provided by The Mill London and immersive sound design from 750mph to bridge the gap between the natural world and the vehicle's design language.

Style

Horizontal, Cinematic, Clean, Glossy

Techniques

Animation, Macro, VFX / visual effects

Industries

Electric / EV

Color

Olive

Caramel

Background

Coloured Seamless

Context