SKIMS: SUMMER UNIFORM
Brand
Date
Jul 2024
Description
The SKIMS 'Summer Uniform' campaign leans into a clean, studio-focused aesthetic to showcase a range of relaxed casual apparel. Photographed by Hugh Wilson, the series utilizes high-key lighting and a minimal backdrop to center the focus on the textures of cotton, denim, and knitwear. The project features an ensemble cast, including model Nate Sanders, styled in layered neutral-toned loungewear and denim. The imagery incorporates various props to establish a cohesive editorial tone, relying on natural light and a minimalist approach to define the seasonal collection.
Style
Clean
Color
Beige
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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