SKIMS
SUMMER UNIFORM
Brand
ProjectSUMMER UNIFORM
Date
Jul 2024
Description
SKIMS presents the Summer Uniform campaign, a fashion editorial captured by photographer Hugh Wilson. The project leans into a clean, minimalist aesthetic, featuring a series of high-key studio portraits and group compositions. Styling highlights a variety of textiles, including cotton, denim, and knitwear, worn by a diverse cast of models. The imagery, which includes model Nate Sanders, utilizes bright, even lighting to emphasize a relaxed and casual ensemble of loungewear and apparel, finished with graphic props and utility-inspired accessories.
Style
Clean
Color
Beige
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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