SKIMS

Nov 2024

SKIMS Holiday is a festive product campaign focused on the brand’s seasonal loungewear and accessory collections. The photography leans into a minimalist, clean aesthetic, utilizing overhead flat-lay compositions to highlight textures and fabric details against crisp, bright backgrounds. The series features a recurring playful motif, pairing apparel with seasonal elements like peppermint candies, gingerbread cookies, and silk ribbons. Photographer Clarens P employs soft, even lighting across the imagery to create a glossy, high-contrast look that emphasizes the vibrant red and off-white color palette of the holiday items. The collection captures a polished commercial approach to seasonal retail, focusing on the tactile quality of knitwear, satin, and lace accessories.

Vertical, Commercial, Clean

High Street Fashion

White Seamless

E-commerce / Product