SKIMS

Oct 2024

The Heavy Waffle campaign for SKIMS introduces the brand's latest range of textured loungewear. Photographed by Vitali Gelwich, the fashion editorial series focuses on the tactile, heavyweight waffle-knit fabric through a series of minimal, high-contrast studio portraits. Styling by Veneda Carter emphasizes the clean silhouettes and relaxed fits of the collection, with models captured against stark, seamless white backgrounds. The project utilizes a consistent editorial aesthetic, leaning into soft and natural lighting techniques to highlight the monochromatic palette and layered construction of the knitwear. Hair styling by Diego Da Silva and makeup by Holly Silius complement the contemporary look throughout the campaign.

Editorial, Vertical, Clean

High Street Fashion

White Seamless

Advertising Campaign