SKIMS: Heavy Waffle
Brand
Date
Oct 2024
Description
The SKIMS Heavy Waffle campaign highlights the brand's latest lounge apparel through a clean, minimalist fashion editorial. Photographed by Vitali Gelwich, the series focuses on the tactile nature of the heavyweight waffle-knit fabric, utilising a consistent seamless white backdrop to emphasise silhouettes. Styling by Veneda Carter leans into a monochromatic aesthetic, pairing hoodies, bralettes, and leggings in sage green, charcoal, and beige. The project features hair styling by Diego Da Silva and makeup by Holly Silius, contributing to the clean, high-contrast visual language typical of modern fashion editorial work.
Style
Editorial, Vertical, Clean
Industries
Color
Jet Black
Background
White Seamless
Context
Advertising Campaign
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