SKIMS
Heavy Waffle
Brand
ProjectHeavy Waffle
Date
Oct 2024
Description
SKIMS presents the Heavy Waffle collection, a fashion campaign focused on textured loungewear silhouettes. Photographed by Vitali Gelwich, the series prioritizes a minimalist aesthetic, utilizing a clean, seamless white background to emphasize the tactile quality of the heavy waffle knit fabrics. Styling by Veneda Carter defines the collection’s relaxed yet fitted aesthetic, pairing zip-up hoodies and lounge trousers with structured leggings and high heels. The editorial photography, incorporating editorial and clean techniques, relies on crisp studio lighting to highlight the monochrome palettes and precise garment silhouettes.
Style
Editorial, Vertical, Clean
Industries
High Street Fashion
Color
Jet Black
Background
White Seamless
Context
Advertising Campaign
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