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Simkhai: Simkhai Spring 2025

Brand
Simkhai
Date

Apr 2025

Description

The Simkhai Spring 2025 campaign showcases the latest collection through a series of editorial portraits. Featuring model Libby Bennett, the imagery highlights structured silhouettes and textural knitwear, including lace patterns and intricate fringe detailing against a clean, minimalist backdrop. Photographer Stef Mitchell leads the visual execution, utilizing soft, natural light to emphasize the sculptural quality of the accessories and garments. Fashion styling by Alex Harrington complements the collection's refined aesthetic, with hair by Dre Demry Sanders and makeup by Dick Page. The project, overseen by designer Jonathan Simkhai and casting director Bert Martirosyan, maintains a consistent, understated visual identity.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Color
Pure White
Gold
Background

White Seamless

Context

Advertising Campaign

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