Simkhai

Apr 2024

The Simkhai Spring 2024 collection campaign explores the interplay between architectural garment construction and natural environments. Shot by photographer Hedi Stanton, the series moves between minimalist, soft-lit studio portraits that emphasize geometric cut-outs and hardware details, and expansive outdoor imagery captured during golden hour and twilight. With creative direction and design by Jonathan Simkhai and casting by Anita Bitton, the project features model Lainey Hearn. The visuals utilize an editorial aesthetic, blending clean, structural lines with moody, atmospheric lighting to highlight the fluid silhouettes and intricate textures of the season's designer fashion.

Editorial, Vertical, Clean

Natural light

Designer Fashion

Lookbook