Simkhai: Simkai Spring 2024

Apr 2024

The Simkhai Spring 2024 collection campaign explores sculptural silhouettes and architectural detailing within a designer fashion context. Through the lens of photographer Hedi Stanton, the editorial series transitions from stark, clean studio environments to atmospheric coastal settings. The project features model Lainey Hearn, with creative direction by Jonathan Simkhai and casting by Anita Bitton. The imagery employs a blend of soft natural light and precise studio techniques to highlight the collection's texture, from shimmering sequins to intricate metallic hardware. The campaign leans into a minimalist aesthetic, utilizing natural light and an analogue-inspired film style to capture both the fluid movement of resort-ready pieces and the sharp geometric lines of tailored swimwear.

Editorial, Vertical, Clean

Natural light

Lookbook