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·Simkai Spring 2024

Model Lainey Hearn in a strapless black cutout bodysuit and sheer black tights against a plain studio background for Simkhai.

Model wearing a white one-piece swimsuit and holding a metallic shell handbag against a clear blue sky.

Model Lainey Hearn in a silver sequin long-sleeve mini dress against a dark backdrop.

Model Lainey Hearn crouched in a strapless black cutout swimsuit with metallic ring hardware and sheer black tights.

Model Lainey Hearn in a black strapless cut-out swimsuit and sheer black tights against a plain studio background.

Model standing outdoors against a plain light wall wearing black trousers and holding a cream top

Model wearing a cream-colored buttoned shirt with cutout shoulders and matching bikini bottoms against a plain textured wall

Model standing on rocky ground wearing a blue cut-out maxi dress against an evening sky background.

Model standing on rocky ground wearing a long blue cutout dress with arms raised against a dark gradient backdrop.

Lainey Hearn lying on a sandy beach wearing a black bikini top and a light blue striped shirt and pants for Simkhai.

Model standing on a sandy beach wearing a white patterned mini dress against an evening sky

Simkhai Simkai Spring 2024 2024

About

The Simkhai Spring 2024 collection campaign explores sculptural silhouettes and architectural detailing within a designer fashion context. Through the lens of photographer Hedi Stanton, the editorial series transitions from stark, clean studio environments to atmospheric coastal settings. The project features model Lainey Hearn, with creative direction by Jonathan Simkhai and casting by Anita Bitton. The imagery employs a blend of soft natural light and precise studio techniques to highlight the collection's texture, from shimmering sequins to intricate metallic hardware. The campaign leans into a minimalist aesthetic, utilizing natural light and an analogue-inspired film style to capture both the fluid movement of resort-ready pieces and the sharp geometric lines of tailored swimwear.