Shu Uemura
Shu Uemura S/S 2025 Beauty Campaign
Brand
Date
Dec 2024
Description
The Shu Uemura S/S 2025 beauty campaign features model Sijia Kang in a series of portraits defined by a saturated color palette. Centered on the brand's latest collection, the imagery balances the vibrant reds and pinks of the cosmetics against a minimalist grey industrial backdrop. Captured by photographer Sølve Sundsbø, the campaign utilizes clean, bright lighting to highlight detailed makeup application. Fashion styling by Mika Mizutani and hair styling by Stephane Lancien anchor the visual identity of the shoot.
Style
Vertical, Commercial, Clean
Industries
Cosmetics
Background
Grey Seamless
Context
Advertising Campaign
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