Shiseido: Vital Perfection
Brand
Date
Sep 2025
Description
Shiseido presents the Vital Perfection campaign featuring actress Anne Hathaway. The project highlights the Uplifting and Firming Advanced Cream through a series of commercial portrait assets captured by photographer Damien Krisl. The imagery employs polished beauty lighting against a warm neutral studio backdrop to emphasize the product packaging. The creative direction leans into a clean aesthetic, utilizing a vertical format to frame the talent and the brand’s signature gradient gold and royal blue jar.
Style
Vertical, Commercial, Clean, Polished
Techniques
Beauty Light
Industries
Color
Off-White
Off-Black
Background
Solid Colour
Context
Advertising Campaign
Associated creatives
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