Shiseido presents the Vital Perfection campaign featuring actress Anne Hathaway. The project highlights the Uplifting and Firming Advanced Cream through a series of commercial portrait assets captured by photographer Damien Krisl.
The imagery employs polished beauty lighting against a warm neutral studio backdrop to emphasize the product packaging. The creative direction leans into a clean aesthetic, utilizing a vertical format to frame the talent and the brand’s signature gradient gold and royal blue jar.
