Shiseido

Mar 2024

Shiseido presents an editorial beauty project that explores the intersection of portraiture and experimental cosmetic artistry. Through a series of high-contrast compositions and avant-garde styling, the work highlights intricate makeup techniques and tactile textiles. The imagery leverages clean studio lighting and high-key backgrounds to place a focus on graphic detail and artistic expression. Photographer and creative director Bismuth Arsenide leads the visual execution, collaborating with creative director James Boehmer to define the aesthetic. The series utilizes collage-inspired techniques, including abstract overlays and ink-like graphic elements, to disrupt traditional beauty norms while maintaining a focus on refined cosmetic application.

Editorial, Vertical, Clean

Cosmetics

White Seamless

Editorial, Advertising Campaign