Shinola’s Poetry project is a commercial documentary featuring Detroit-based poet Natasha. The film explores the artist’s personal connection to the city, framed through a series of candid interviews set against the backdrop of local residential streets, industrial railway tracks, and prominent architectural landmarks.
Produced by Little Bear Studios with contribution from Consulate, the work utilizes a distinct monochrome aesthetic. The vertical format lens documents the urban landscape, leaning into a documentary style that emphasizes a moody, reflective atmosphere.