Shinola’s Detroit campaign serves as a visual bridge between the city’s rich musical heritage and its contemporary manufacturing sector. Through a rhythmic blend of archival footage and live-action sequences, the commercial spotlights the meticulous assembly of headphones and turntables.
Utilizing a combination of vintage broadcast aesthetics and modern, desaturated industrial visuals, the project underscores a commitment to detailed craftsmanship. Multi-panel framing and split-screen layouts are used to juxtapose historical soul music performances with the hands-on production work happening within the Detroit-based factory floor.
