Shakira
Ipanema
Brand
ProjectIpanema
Date
May 2026
Description
Shakira stars in this commercial campaign for Ipanema, highlighting a seasonal collection of footwear. The production moves through a variety of lifestyle settings, transitioning from indoor environments and automotive interiors to open-air park locations. Captured with warm lighting and a live-action technique, the edit prioritizes close-up sequences that focus on product detail and movement. The project, produced by GREATERGOOD, uses dynamic editing and brand-specific typography to connect the footwear to everyday scenarios.
Style
Horizontal, Commercial, Warm
Industries
Footwear
Color
Hot Pink
Beige
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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