Shakira
Ipanema
Brand
ProjectIpanema
Date
May 2026
Description
Shakira fronts this commercial campaign for Ipanema, highlighting a seasonal collection of footwear. The production captures the sandals across a range of daily lifestyle settings, moving between indoor environments, car interiors, and outdoor parks. Produced by GREATERGOOD, the spot leans into warm lighting and natural tones to focus on the product details. The edit uses a live-action technique paired with dynamic cuts and close-up sequences to draw attention to the texture and design of the footwear alongside brand typography.
Style
Horizontal, Commercial, Warm
Industries
Footwear
Color
Hot Pink
Beige
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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