Setchu
Setchu S/S 25 Lookbook
Jun 2024
The Setchu S/S 25 lookbook presents a focused exploration of tailored menswear, emphasizing relaxed silhouettes and intricate fabric construction. Photographed by Patrick Bienert, the series utilizes soft, natural light and a neutral, textured studio backdrop to prioritize the collection’s precise lines and layered proportions. Art direction by Carina Frey and Stefanie Barth maintains a minimalist aesthetic, allowing the garments to serve as the primary visual interest. Fashion editor and stylist Tanya Jones curates an ensemble of layered blazers, structured coats, and unconventional pairings, captured through an editorial lens that highlights the tactile quality of the Setchu design work.
Editorial, Vertical, Clean
Natural light
Designer Fashion
Textured Backdrop
Lookbook
