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Setchu: Setchu S/S 25 Lookbook

Brand
Date

Jun 2024

Description

The Setchu S/S 25 lookbook highlights the latest menswear collection designed by Satoshi Kuwata. Photographed by Patrick Bienert with fashion styling by Tanya Jones, the series leans into a minimalist aesthetic, utilizing a neutral, textured backdrop to place the focus on the garments' precise tailoring and relaxed silhouettes. The imagery employs soft, natural lighting to emphasize the fabric textures and structured compositions found throughout the ensemble. Art direction by Carina Frey and Stefanie Barth maintains a restrained, studio-focused visual identity. Casting by Julia Lange, with grooming support from hair stylist Simone Prusso and makeup artist Giovanna Fucciolo, rounds out the production.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Color
Pure White
Background

Textured Backdrop

Context

Lookbook

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