ServiceNow
30s TVC
Brand
Project30s TVC
Date
Jan 2025
Description
ServiceNow introduces its latest enterprise technology platform through a 30-second commercial starring Idris Elba. The film follows the actor as he navigates a contemporary corporate office environment, engaging directly with the camera to discuss the integration of business workflows and AI platform capabilities. Produced by AdSmart from Sky, the spot leans into a cinematic tone, utilising moody interior lighting to distinguish the office workspace. The production features live-action technique throughout, capturing the interaction between personnel and digital infrastructure within a professional setting.
Style
Horizontal, Cinematic, Moody
Industries
Enterprise & B2B Software
Color
Jet Black
Charcoal
Background
Office
Context
TVC / TV Commercial
Associated creatives
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