ServiceNow: 30s TVC
Brand
Date
Jan 2025
Description
ServiceNow introduces a new 30-second spot focusing on enterprise software capabilities and AI platform integration. The commercial features Idris Elba navigating a contemporary office setting, moving through open-plan workspaces and glass-walled meeting rooms to illustrate the flow of business operations. Produced with creative work from AdSmart from Sky, the film leans into a cinematic tone. The production utilizes moody interior lighting and dark wood textures, relying on live-action techniques to emphasize the environment's professional scale.
Style
Horizontal, Cinematic, Moody
Industries
Color
Jet Black
Charcoal
Background
Office
Context
TVC / TV Commercial
Associated creatives
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