Service Now

Aug 2026

ServiceNow reimagines the often sterile landscape of enterprise B2B software through a lens of pure imagination in its latest campaign, Workflows. By trading monotonous boardrooms for a whimsical, Wonka-inspired office environment, the brand effectively humanizes the complex automation processes inherent in modern technology. The cinematic commercial features a vibrant workspace defined by deep purple walls, eclectic decor, and a striking gold slide, creating a visual playground that stands in stark contrast to traditional corporate media. Through an expert use of live-action technique and seamless VFX, the narrative follows a playful interaction between a Willy Wonka-esque figure and his colleague, Maxine, as they discuss the intricacies of business workflows amidst giant lollipops and candy-themed motifs. Produced by the creative team at BBDO, the project successfully pivots away from standard industry tropes by leaning into a surreal, fantasy-driven aesthetic that commands attention. This deliberate stylistic choice serves to simplify the brand identity, proving that even the most technical software solutions can be communicated with wit and charm. The film manages to maintain a cohesive, lighthearted tone, ensuring that the heavy lifting of backend operations feels approachable, agile, and remarkably human, ultimately transforming a routine enterprise service into an engaging, narrative-led experience that resonates far beyond the typical technology-focused target audience.

Commercial, Cinematic

Live-action Technique, VFX / visual effects

Enterprise & B2B Software, Technology