Brand
Project30s TVC
ServiceNow 30s TVC 2025
Associated creatives
Tags
Description
This 30s TVC for ServiceNow stars actor Idris Elba walking through a contemporary corporate office environment. Elba is dressed in a dark jacket over a black turtleneck, speaking directly to the camera as he moves through meeting rooms and open workspaces filled with employees using laptops. The commercial features moody interior lighting, glass-walled office partitions, and dark wood paneling, highlighting business workflows and AI platform integration. The production maintains a cinematic tone throughout the office scenes.