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Seremoni

Brand Identity
Date

Oct 2024

Description

Seremoni introduces a cohesive brand identity for a premium seafood line that balances artisanal harvesting methods with modern graphic design. The project encompasses a comprehensive suite of assets, ranging from high-fidelity commercial packaging and typography-led posters to editorial culinary photography. By blending a clean, minimalist aesthetic with warm, naturalistic visuals, the branding effectively bridges the gap between raw, fresh-caught ingredients and refined retail presentation. Creative direction for the brand was led by Creech, who managed writing and strategy alongside the core identity design. The visual world was brought to life through photography by Lucia Bell-Epstein and cinematography by Andrew Price, with motion direction from Geoffrey Knott. Supporting the project’s sensory focus, food styling was handled by Pearl Jones, with prop styling by Sophie Pappas and illustrative elements contributed by Fried Cactus Studio.

Style

Horizontal, Clean

Industries

CPG / Packaged Food

Context

Advertising Campaign

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