Sephora: Your BFF Kid's Xander
Brand
Date
Oct 2024
Description
Sephora’s Your BFF Kid's Xander is a commercial campaign that leans into documentary-style storytelling to capture human connection. The film highlights candid interactions centered around a dining table and personal selfie moments, emphasizing authentic, lived-in environments. Produced by Hungry Man US with creative lead from TBWA Chiat Day LA, the project utilizes natural light to maintain a clean, grounded aesthetic. The horizontal, live-action work focuses on intimate domestic settings, creating a cohesive visual narrative through its documentary approach.
Style
Documentary, Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Jet Black
Beige
Pure White
Background
Living Room
Context
TVC / TV Commercial
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