Sephora: Your Aunt Aya
Brand
Date
Oct 2024
Description
Sephora presents 'Your Aunt Aya,' a character-driven commercial spot that leans into intimate, domestic storytelling. The production features a series of relaxed vignettes set within a curated, eclectic living room, focusing on everyday moments of leisure and connection. Developed by TBWA Chiat Day LA, the piece utilizes a cinematic approach to frame its subjects through close-up and medium shots. The visual narrative relies on warm lighting and rich textures to establish its interior atmosphere, employing live-action technique to ground the character-focused performance in a relatable setting.
Style
Horizontal, Cinematic
Industries
Color
Forest Green
Chocolate
Background
Living Room
Context
TVC / TV Commercial
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