Sephora: Trust
Brand
Date
Apr 2023
Description
Sephora presents 'Trust,' a commercial campaign centered on the user experience of finding the ideal foundation shade. The narrative follows diverse individuals through their personal beauty journeys, moving from intimate home applications to professional in-store consultations supported by color-matching technology. Developed by R/GA US, the campaign utilizes live-action technique and horizontal cinematography to capture the interaction between customers and advisors. Warm interior lighting frames detailed product displays and close-ups, highlighting the process of selecting formulas within a retail environment.
Style
Horizontal, Commercial
Industries
Color
Navy
Caramel
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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