Sephora: Sephora Size Up Mascara
Brand
Date
Jan 2025
Description
Sephora presents a vibrant campaign for their Size Up Mascara, focusing on bold lash volume and detailed cosmetic textures. Shot by photographer Anairam, the imagery utilizes a bright blue seamless backdrop to ground the beauty-focused portraits. The project emphasizes graphic eye makeup, including metallic shadows and warm tones, captured with clean, high-key lighting. Featuring makeup artistry by Elise Ducrot and manicures by Aurelie Le Bihan, the visuals highlight product details alongside individual styling choices like bubble pigtails and precision manicures. The work maintains a saturated, commercial aesthetic throughout the vertical campaign assets.
Style
Vertical, Commercial, Clean
Industries
Context
Advertising Campaign
Associated creatives
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