Sephora
Sephora Size Up Mascara
Brand
ProjectSephora Size Up Mascara
Date
Jan 2025
Description
Sephora presents a high-energy beauty campaign showcasing the Size Up Mascara and the Boss Berry mini palette. The visuals, captured by photographer Anairam, lean into a saturated color palette set against clean studio backgrounds. The campaign focus remains on precise cosmetic applications and volume-driven textures. Elise Ducrot leads the makeup artistry, featuring metallic shadows and warm tones that contrast with the vibrant sky blue backdrop. Manicurist Aurelie Le Bihan complements the editorial look with polished detailing, completing a cohesive commercial aesthetic through high-key beauty lighting.
Style
Vertical, Commercial, Clean
Industries
Cosmetics
Context
Advertising Campaign
Associated creatives
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