Sephora
Identify As We
Brand
ProjectIdentify As We
Date
Dec 2024
Description
Sephora presents 'Identify As We', a campaign exploring individual expression within the beauty and cosmetics sector. The project features a series of portraits captured in contrasting environments, shifting from nightclub interiors bathed in moody red tones to soft, intimate domestic spaces. Utilizing cinematic live-action techniques, the work frames the application of cosmetics as a thoughtful, personal ritual. The visual narrative relies on low-key lighting and high color contrast to establish an atmospheric tone throughout the film.
Style
Horizontal, Cinematic, Moody, Warm
Industries
Cosmetics
Color
Jet Black
Crimson
Background
Nightclub
Context
TVC / TV Commercial
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