Sephora presents 'Identify As We', a campaign exploring individual expression within the beauty and cosmetics sector. The project features a series of portraits captured in contrasting environments, shifting from nightclub interiors bathed in moody red tones to soft, intimate domestic spaces.
Utilizing cinematic live-action techniques, the work frames the application of cosmetics as a thoughtful, personal ritual. The visual narrative relies on low-key lighting and high color contrast to establish an atmospheric tone throughout the film.
