Sephora
Getting Ready
Brand
ProjectGetting Ready
Date
Dec 2024
Description
Sephora’s Getting Ready campaign captures the ritual of preparation through a high-energy, intimate lens. The commercial follows a protagonist as she transitions from a quiet living room setting to an evening-ready look, highlighting product application and movement in a residential space. Produced by Movie Magic and Pink Rabbit with creative work from LePub, the spot utilizes live-action technique and moody ambient lighting to ground the cosmetics brand within a personal, domestic context. Post-production for the vertical video was handled by Company 3 London and LePub.
Style
Vertical, Commercial, Moody
Industries
Cosmetics
Color
Pure White
Jet Black
Background
Living Room
Context
Advertising Campaign, TVC / TV Commercial
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