Sephora: You Belong on the Inside
Brand
Date
Sep 2025
Description
Sephora’s 'You Belong on the Inside' campaign explores the personal rituals and self-care moments tied to beauty and skincare. The project shifts between private bathroom routines and the tactile experience of navigating retail store displays, grounding the products within intimate, everyday environments. Captured through live-action technique, the commercial leans into warm interior lighting to foster a relatable tone. The footage balances close-up product handling with glimpses of diverse individuals, highlighting the variety of fragrances and cosmetic applications found across the brand’s offerings. The project was developed with creative input from the agency Courage.
Style
Horizontal, Commercial, Warm
Industries
Background
Retail Store
Context
Advertising Campaign
Associated creatives
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