Selleys
If it's Selleys it works
Brand
ProjectIf it's Selleys it works
Date
Dec 2024
Description
Selleys' latest campaign, 'If it's Selleys it works,' highlights the brand’s professional-grade products through a high-altitude commercial. Set against a coastal backdrop, the spot follows workers executing structural repairs while suspended from a high-rise exterior. Developed by agency Howatson+Company, the production team at FINCH utilized live-action technique to capture the precision required in construction environments. Post-production and VFX were managed by Heckler, incorporating clean color grading to emphasize the durability of the application.
Style
Horizontal, Commercial, Warm, Clean
Industries
Specialty Retailers
Color
Burnt Orange
Royal Blue
Pure White
Background
Rocky Coast
Context
TVC / TV Commercial
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