Selleys: If it's Selleys it works
Brand
Date
Dec 2024
Description
Selleys' latest campaign, 'If it's Selleys it works,' highlights the brand’s utility within the professional construction sector. The commercial centers on two tradespeople operating at height on a building exterior, utilizing high-visibility gear and safety equipment as they apply sealant against a coastal backdrop. The production, led by agency Howatson+Company with production support from FINCH and post-production by Heckler, leans into live-action techniques. The execution utilizes clean, warm-toned color grading to emphasize the durability and practical application of the product in demanding environments.
Style
Horizontal, Commercial, Warm, Clean
Industries
Color
Burnt Orange
Royal Blue
Pure White
Background
Rocky Coast
Context
TVC / TV Commercial
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