Seasol
Ep2: Hello Darkness My Old, Old Friend
Brand
Date
May 2026
Description
Seasol introduces the second episode of its creative series, "Hello Darkness My Old, Old Friend." This live-action piece explores the intersection of domestic life and indoor gardening, centering on an elderly protagonist navigating a book-filled home interior. Developed by the creative team at Howatson+Company with production support from Good Oil, the film leans into a cinematic visual language. The execution utilizes warm, natural light and rich, high-contrast tones to capture intimate moments of plant care and routine, grounding the CPG brand’s messaging in a quiet, lived-in aesthetic.
Style
Horizontal, Cinematic, Warm, Clean
Techniques
Natural light
Industries
CPG / Packaged Food
Color
Beige
Charcoal
Jet Black
Background
Bedroom
Context
TVC / TV Commercial
Associated creatives
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