Close-up portrait of a model with a vibrant red blunt bob covering the eyes, yellow and red lip makeup, and a textured pink collared shirt.

Model wearing an oversized sculptural brown dome hat, cropped jacket, and wide-leg brown trousers against a bright white background.

Close-up portrait of a model with turquoise eyeshadow, red lips, gold hoop earrings, and a white fringed hairpiece for Inflate Deflate.

Model with blonde hair wearing a sheer black eye wrap reaching toward the camera against a white seamless backdrop.

Model posing with hands behind her head wearing a black sleeveless crop top and a ruffled white skirt against a white studio background.

Close-up portrait of a blonde model wearing a sheer black mesh eye mask revealing bright pink eyeliner on a white background.

Model posing in an inverted shoulder stand wearing brown knitwear and white slingback heels against a bright white background.

East Asian model with white bowl cut wig, gold hoop earring, and black off-the-shoulder top against a bright white background.

Model with eyes covered posing with raised arms in a patterned halter top, beige trousers, and pale mint feather floor-length trim.

Schön! Switzerland Inflate Deflate 2026

About

In the striking fashion editorial Inflate Deflate for Schön! Switzerland, the collaborative vision of photographers Giovanni Gori and Andrea Aldrovandi creates a masterclass in high-key minimalism. By stripping away environmental context, the series forces an immediate, visceral engagement with texture, silhouette, and the architecture of the human form. Under the precise eye of fashion editor and stylist Luigi Gaballo, the project leans into a futuristic, almost sculptural aesthetic, where exaggerated headwear and structural tailoring collide with ethereal, feather-light details. The editorial portraits, brought to life by models Dina Oliinyk and Li Rui Xue, utilize a restricted, high-key palette to sharpen the impact of bold, graphic makeup choices—from gradient sunset lips to sharp, neon eyeshadow strokes—expertly executed by makeup artist Diana Djurdjevski. These images exist in a clinical, polished studio space that highlights the deliberate interplay between soft, natural light and carefully placed studio strobes. Through these techniques, the project oscillates between the organic softness of the subjects and the rigid, manufactured precision of the styling, resulting in a series that feels both timeless and avant-garde. The final composition serves as a definitive statement on contemporary luxury fashion, proving that when the background is erased, the conversation between fabric, light, and personality becomes louder, clearer, and infinitely more evocative.