Schön! Switzerland

Jun 2026

In the striking fashion editorial Inflate Deflate for Schön! Switzerland, the collaborative vision of photographers Giovanni Gori and Andrea Aldrovandi creates a masterclass in high-key minimalism. By stripping away environmental context, the series forces an immediate, visceral engagement with texture, silhouette, and the architecture of the human form. Under the precise eye of fashion editor and stylist Luigi Gaballo, the project leans into a futuristic, almost sculptural aesthetic, where exaggerated headwear and structural tailoring collide with ethereal, feather-light details. The editorial portraits, brought to life by models Dina Oliinyk and Li Rui Xue, utilize a restricted, high-key palette to sharpen the impact of bold, graphic makeup choices—from gradient sunset lips to sharp, neon eyeshadow strokes—expertly executed by makeup artist Diana Djurdjevski. These images exist in a clinical, polished studio space that highlights the deliberate interplay between soft, natural light and carefully placed studio strobes. Through these techniques, the project oscillates between the organic softness of the subjects and the rigid, manufactured precision of the styling, resulting in a series that feels both timeless and avant-garde. The final composition serves as a definitive statement on contemporary luxury fashion, proving that when the background is erased, the conversation between fabric, light, and personality becomes louder, clearer, and infinitely more evocative.

Editorial, Vertical

Natural light, High-key

Luxury Fashion Houses, Fashion