Schön! Switzerland

Jun 2025

Schön! Switzerland presents 'The great escape,' a fashion editorial that juxtaposes formal menswear against the harsh, rugged topography of the mountains. Photographer Dan-Cristian Gocan captures model Denis Jovanovic navigating vast alpine ridges, rocky shorelines, and sun-drenched grassy knolls, creating a visual narrative rooted in wilderness and isolation. The series leans into a cinematic, high-contrast monochrome aesthetic, emphasizing the structural integrity of pinstriped suits, tailored leather trench coats, and crisp dress shirts against organic geological textures. Through the use of hard natural light, the photography highlights angular features and textile details, grounding the refined styling within a gritty, atmospheric outdoor environment.