Schön! Switzerland

Jun 2025

For 'The great escape,' photographer Dan-Cristian Gocan captures model Denis Jovanovic in a series that juxtaposes sharp, formal menswear against the untamed landscapes of the Swiss mountains. The editorial explores the tension between structured tailoring and rugged terrain, utilizing a heavy emphasis on monochrome palettes to highlight texture and form. Throughout the project, Gocan employs natural light to carve out distinct silhouettes, ranging from high-contrast portraiture to wide-angle shots of the coastline and alpine ridges. The work leans into a cinematic, moody aesthetic, with Jovanovic styled in a mix of pinstriped suits, leather coats, and minimalist ribbed knits that reinforce a clean, editorial sensibility.