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BrandSchön! Switzerland
ProjectInflate Deflate
Side profile of an East Asian woman wearing an oversized conical brown felt hat and a high-collar coat against a white background.

Schön! Switzerland Inflate Deflate 2026

Associated creatives

Giovanni Gori and Andrea Aldrovandi
Giovanni Gori and Andrea AldrovandiPhotographer
Luigi Gaballo
Luigi GaballoFashion Editor/Stylist
Diana Djurdjevski
Diana DjurdjevskiMakeup Artist
Dina Oliinyk
Dina OliinykModel
Li Rui Xue
Li Rui XueModel

Tags

east asian woman in sculptural hateast asian womanwoman in sculptural hatsculptural brown hatoversized cone hatcone hatbrown felt hattweed high collar coathigh collar coat

Description

A close-up profile portrait of an East Asian model posing against an overexposed white background for Schön! Switzerland. The subject wears an exaggerated, tall conical hat constructed from smooth brown felt, paired with a structured high-collar plaid coat. Warm directional soft lighting highlights the sculpted silhouette of the headwear and subtle yellow eye makeup.

Style

Editorial, Vertical, Minimalist, Graphic

Techniques

Soft Light

Industries

Magazines

Color

Caramel (60%)
Taupe (30%)

Background

White Seamless

Context

Editorial