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Scanlan Theodore: S23 Campaign

Date

Jan 2023

Description

The Scanlan Theodore S23 campaign captures the label's latest collection through a series of sun-drenched outdoor portraits. Photographed by Justin Woo, the imagery leans into editorial aesthetics, utilizing warm golden hour lighting to emphasize the textures of the apparel against a natural meadow and coastal backdrop. The series showcases the collection's diverse textile range, moving from patterned botanical sets to metallic knits and evening gowns. By framing the models within tall grass and expansive landscape settings, the campaign maintains a focus on the interplay between the garments' intricate fabrics and the surrounding environment.

Style

Editorial, Horizontal, Warm

Techniques

Natural light

Background

Meadow

Context

Advertising Campaign, Lookbook

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