Scanlan Theodore

Jan 2023

The Scanlan Theodore S23 campaign captures a series of outdoor moments that lean into an editorial aesthetic. Shot by photographer and creative director Justin Woo, the imagery features models in diverse natural settings, ranging from sunlit grassy meadows to coastal landscapes during golden hour. The production emphasizes textures, pairing intricate knitwear and patterned ensembles against earthy environments. Through the use of natural light and warm color grading, the campaign maintains a consistent look across both rural and coastal locations. The work highlights the collection's focus on material detail and relaxed, cinematic poses.

Editorial, Horizontal, Warm, Golden Hour

Natural light

Luxury Fashion Houses

Advertising Campaign