Savage x Fenty

Feb 2025

Savage x Fenty expands its aesthetic into the Men’s Lounge collection, a campaign that bridges the gap between structured athletic wear and relaxed, everyday apparel. Led by the photography and directorial duo Scandebergs, the project adopts a cinematic, low-key approach, utilizing chiaroscuro lighting to elevate the tactile quality of the loungewear against moody, high-contrast backdrops. The visuals shift across varied environments—from studio-based vignettes featuring vibrant, quilted leather textures and stylized athletic setups to nocturnal street-level narratives. Set design by Peter Klein provides a grounded, material anchor to these scenes, using elements like metallic stadium benches, classic car interiors, and expressive paint-splattered backgrounds to define the collection’s versatile utility. The result is a series of editorial images that favor clean compositions and dramatic light, emphasizing a sophisticated, modern mood.

Moody, Commercial, Horizontal

Advertising Campaign