Savage x Fenty: Summer '25

Jun 2025

Savage x Fenty presents the Summer '25 collection through a series of polished commercial images that explore texture and contrast. The campaign leans into a clean, minimalist aesthetic, utilising a stark white studio backdrop paired with soft pink carpeting to highlight the intricate floral embroidery of the latest lingerie sets. Captured by photographer Tyler Roste, the editorial work focuses on a vibrant colour palette—ranging from soft pastels to deep blacks—accentuated by metallic accessories and layered hosiery. The imagery features hair styling by Johnnie Sapong and styling by Alexa Hernandez, maintaining a cohesive, studio-lit look that brings focus to the delicate detailing of the apparel.

Vertical, Commercial, Clean

Natural light

White Seamless

Advertising Campaign