Savage x Fenty

Jun 2025

Savage x Fenty’s Summer '25 campaign presents a vibrant collection of lingerie and loungewear through a series of polished, minimalist studio portraits. The imagery leans into a clean aesthetic, utilizing soft, even lighting to emphasize the intricate floral embroidery and layered textures of the apparel. Photographer Tyler Roste captures the collection against stark white backgrounds and textured pink carpet, creating a consistent visual rhythm across the project. The styling, featuring varied silhouettes, is complemented by the hair work of Johnnie Sapong and styling by Alexa Hernandez. The series maintains a commercial focus, highlighting both the detailed construction of the lace and mesh garments and the varied styling choices from chunky gold accessories to athletic-inspired hosiery.

Vertical, Commercial, Clean

Natural light

Lingerie & Underwear

White Seamless

Advertising Campaign